ThonRightsThon Rights/Atlas/Indonesia/Sync
Indonesia outline
Sync & advertising music in Indonesia
Ads, brand films, and game trailers need synchronization + master licences — usually direct from publishers/labels, not the LMKN café seat tariff. Different right, different door.
Three things to remember
- Number / status: Sync is deal-based. Thon maps the clearance checklist; we do not invent a national sync price list.
- Who to pay: Publishers / writers · Labels / master owners · LMKN. Keep the invoice / licence in the premises’ name and address.
- Not this: A final invoice from Thon · legal advice · collecting for CMOs. Verify before you wire.
Know the number · 2026-08-10
No public tariff yet — Sync is deal-based. Thon maps the clearance checklist; we do not invent a national sync price list.
Who to pay
- Publishers / writers — Synchronization of the composition
- Labels / master owners — Use of the sound recording
- LMKN — Only if the finished ad also triggers a listed public-performance class in Indo — usually separate from sync
Proof — what to keep
- Sync licence (composition)
- Master use licence
- Territory / term / media exhibits
Legal basis
- UU 28/2014 — economic rights including adaptation/communication
- Contract + collective rules where relevant
Sync ≠ background café
Paying LMKN for a shop does not clear a national TV commercial. Sync is negotiated rights — Desk can read a term sheet; CMO public-performance is another cell.
Brand & agency duty
Advertiser/agency usually owns the clearance trail. Keep proofs with the campaign files.